Newsroom

Paul Eccleston Oct 20th 2009

The UK’s first online seafood restaurant guide www.fish2fork.com launched this week with the backing of some VIP supporters.

Sarah Brown, the Prime Minister’s wife, said on Twitter: “ The End of the Line, the brilliant, watchable film on fish is on More4 at 10.00pm tonight and sustainable fish restaurant guide www.fish2fork.com”.

There was a similar message from author, actor and green activist Stephen Fry, who urged his 870,000-strong army of followers to watch the film and to visit the website.

Fish2fork.com aims to rate restaurants not just on the usual criteria of how good their seafood is but perhaps, more importantly, on what impact its capture has on our oceans and marine life.

The online guide has been set up by the same team which turned Charles Clover’s book The End of the Line on over fishing into a hugely powerful film.

Visitors to the site will find information about seafood restaurants across the UK and will be encouraged to ask questions about the fish they are offered when they dine out.

They can then easily upload their own view of the restaurant’s commitment to sustainability onto the website and help give it a simple rating score – blue fish for good and red fish for bad – on a sliding scale.

For its launch the website has reviewed and rated more than 100 restaurants across the UK but is relying on diners to provide their own reviews and help the website grow into an authoritative reference guide.

Within hours of its launch the website was being contacted by fish lovers eager to get involved by nominating restaurants they want to see in the guide. Fish restaurants were also quick to see the marketing possibilities of being featured on the site and  filled in the www.fish2fork.com questionnaire.

The website’s aim is not to persuade people to stop eating fish – quite the contrary – it wants everybody to continue enjoying seafood.  But the world’s fish stocks are under pressure like never before and if future generations are to share the same privilege, old habits have to change.

As fish2fork.com editor Charles Clover, revealed in his book 80 per cent of the world’s fish stocks are fully or over-exploited and some fish species, such as the bluefin tuna or the beluga sturgeon, are now listed as critically endangered.

The cavalier attitude to our oceans and the seafood they contain has to change if the appalling prospect of a world without fish is to be avoided. And diners, by making the right choices about the fish they eat, have a powerful economic weapon they can use in bringing about that all-important change.

Fish2fork.com, in partnership with MarViva, has been set up specifically to help diners make informed decisions when they visit a seafood restaurant on which are the best fish to eat and which are the best to avoid.

Using the International Union for Conservation of Nature (IUCN) Red List of Species and the Marine Conservation Society (MCS) list of species to avoid, the website earlier this summer benchmarked the menus of more than 100 restaurants. They were then contacted and asked to complete a questionnaire so that a rating could be given.

The questions were designed to assess a restaurant’s sourcing policy, for instance, whether it offered wild or farmed fish, whether its shellfish were dredged or whether it offered species of fish which were either endangered or under threat because of over-fishing.

Where a restaurant declined or was unable to complete the questionnaire it was filled in by fish2fork.com staff using its online menu as a source of information.

The survey produced some startling results:

* Almost 90 per cent of restaurants are serving at least one “fish to avoid” species.

* Some Michelin-starred restaurants were amongst the worst offenders and a quarter of them are serving fish regarded as endangered.

* More than one in three restaurants served three or more species from the “fish to avoid” list.

Charles Clover, the editor of fish2fork.com, said: “Some restaurants still have not grasped that sustainability is now part of the definition of good food.  You don’t want to eat a wonderful meal and have nightmares about the species you have pushed a little further towards extinction.

“This new guide shows the wonderful work some chefs and proprietors are doing with fishermen to make sure that they source fish of the highest quality caught in the most selective ways.

It also shows the awful other side of gastronomy, chefs who place an ephemeral taste for which they can charge the Earth above the survival of whole species and ecosystems.

“What few people know is that the supermarkets have made huge strides in recent years to get endangered fish off their shelves.  The trouble is, they remain on the menu at white tablecloth restaurants who haven’t yet had the searchlight of public opinion directed at the dark corners of their menus, where there are some real horror stories.”

Willie Mackenzie, oceans campaigner for Greenpeace UK said: “As consumers we all have an impact on the oceans every time we eat a forkful of fish. We can make a real difference by what we buy, and we need to hold the retailers and restaurateurs to account for their fish sourcing policies. If we want to eat fish in years to come, then we have to radically overhaul the way we are fishing today – and your fork is the front line.”

Sam Wilding, Marine Conservation Society Fisheries Officer, said: “It is encouraging to see Fish2Fork highlighting the issue of seafood sustainability to restaurants and chefs, and giving a voice to the concerned consumer.

“MCS provides consumers with free advice on seafood sustainability, through our pocket good fish guides and fishonline.org and is pleased to see our advice incorporated into the Fish2Fork campaign, enabling consumers to encourage sustainable seafood sourcing in their favourite restaurants.”

“Because it can be a challenge for restaurants to source their seafood sustainably, the work of initiatives like Good Catch, of which MCS is a part, is vital, as it provides practical information to chefs and restaurateurs on how to responsibly buy and serve seafood, ensuring conscientious consumers keep coming back for more!”

Visitors to fish2fork.com can download the same questionnaire used in the survey to rate their own restaurant. Alternatively, they can ‘rat’ on a restaurant they suspect of malpractice, or ‘pat’ a restaurant they think deserves recognition by sending a very quick email.

The website also features a ‘widget’ which will enable visitors to look up and check the conservation status of most species of fish they are likely to encounter in a restaurant.

For more information go to www.fish2fork.com

THE END OF THE LINE WILL BE SHOWN IN MORE 4′S TRUE STORIES STRAND ON TUESDAY 20TH OCTOBER AT 10PM