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Responsible fishing methods are at the core of the quality fish we provide at Waitrose. It is our policy to source all our fish from sustainable and well-managed fisheries or from responsibly farmed aquaculture operations. Waitrose has raised the standard of fish farming through the introduction of our Select Farm schemes focusing on high standards of animal welfare and health whilst minimising impact on the environment and delicate marine ecosystems. We also source the largest range of line-caught fish in the UK and plan to continue increasing this range.
Suppliers of Waitrose fish must demonstrate a high level of traceability that eradicates illegally caught fish entering the supply chain. At Waitrose we have an extensive, very carefully selected, range of fresh fish available. However there are some species of fish that we have decided not to sell. Fish not sold on the basis of sustainability and concerns over declining stocks include North Sea Atlantic cod, common skate, wild Atlantic salmon, Bluefin tuna, shark and dogfish.
“The supply of fully traceable, sustainable seafood is vital to the Waitrose business. In today’s climate of rising consumer demand, diminishing wild fish stocks and with issues of illegally caught fish, full traceability from catch to consumer is of vital importance.”
Jeremy Ryland Langley – Fish Buyer, Waitrose
To discover more about fish at Waitrose please visit Waitrose.com.
